Marketing, 2008 Edition by William M. Pride
ISBN: 0618799702
ISBN13: 978-0618962297
Author: William M. Pride
Title: Marketing, 2008 Edition
Formats: odf lit azf fb2 ibooks mobi pdf epub cb7
Pages:
Publisher: South-Western College Pub; 14 edition (January 26, 2007)
Language: English
Size ePub version: 1556 kb
Size PDF version: 1623 kb
Categoty: Business & Money
Subcategory: Marketing & Sales

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Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.

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